Reaching Out Around The World.
July 5, 2019 by Staff
Filed under Money/Business, Tech/Internet, Weekly Columns
(Akiit.com) The world of business has changed an awful lot since the advent of the Internet. People from across the world have been able to take advantage of lower prices, greater competition, and marketing methods which make the whole thing far easier. Of course, though, as one of the biggest benefits the web can provide, it’s possible to each out across the globe with a modern company, even if you are still very small. To help you out with this, this post will be exploring some of the best ways to achieve a goal like this, all without having to sink a fortune into it.
Multiple Sites
While having a website makes it possible to reach out to people within your own country, search engines like Google work hard to ensure that they only provide links which are relevant based on your location. This means that having the wrong domain or text on your site can limit the countries which it shows up in. To get around this, a lot of businesses build more than one website, with each targeting a different region. This isn’t too hard to get started on, and you can copy the original site you made to recreate the new ones. Of course, though, you should change the content to reflect your new target audience, as people will expect to see a website which is truly tailored to them.
Don’t Get Lost In Translation
Once you start targeting other countries, you have to start thinking about barriers like language. A lot of countries speak English as a second language, but people will feel far more comfortable when they are served content in words which they recognise. Tools like Google Translate aren’t enough for this, though. First, you need to develop an understanding of the differences between translation vs. interpretation, as this will make it easier to understand the services you’re being offered. From here, you will need to pay someone to rewrite your content, ensuring that not only the words are considered, but also the way that they are used. With a site translated, you should have a native speaker check it for you, ensuring that nothing is out of place.
Learn The Law
Over the centuries, each of the countries around the world has had the chance to build its own laws and rules. In the world of business, this can mean that certain products, marketing methods, and even sales channels can be illegal, and should be avoided. It’s unlikely that you’ll ever go to prison for this, but your company could suffer with expensive fines if you refuse to learn local laws. It will be easy to build your website around this, especially if you’ve gone ahead and created separate examples for each of the regions you work with.
With all of this in mind, you should be feeling ready to take on the challenge of building a business which can reach people around the world. A lot of companies have ambitions like this, but will struggle to push themselves further. It doesn’t take much to reach the world, though, as long as you’re willing to work for it.
Staff Writer; Doug Hall