Tuesday, September 28, 2021


Dominate Your Industry.

April 27, 2017 by  
Filed under Education, Money/Business, Weekly Columns

(Akiit.comThat age old adage: ‘to be the best, you’ve got to beat the best’, is as prominent in the world of business today as it ever has been. It is a staple of the business world. It is the phrase that will forever be etched in the culture of business. And this is because it is equal parts inspirational and the truth. It’’s inspirational because it is a call for those who wish to practice it to always be performing at their best. It’s the truth because, well, it’s true. If you want to be the best in your field, you have to sit atop of it. And to sit atop of it you need to be able dominate it. And to dominate it you need to take heed of the hints and tips below.

First of all you need to determine your audience. You need to pinpoint exactly who is it that is bankrolling the industry with their custom. And once you’ve pinpointed who this is you need to try and ensure that you are the first thing they think about when they think about the industry. You need to try and become the standard-bearer. You need to try and be an ambassador for it. For all intents and purposes you need to become the industry. A good place to start in doing so is to become an active part of your audience’s conversations. You should locate  the places that your audience congregate, whether that be a physical place or online, and market yourself heavily there. By making yourself impossible to ignore in the ‘place’ where your audience are based then you are putting yourself in the best position to dominate their conversations.

And to dominate their conversations you have to yourself have an answer to every question regarding your business. You need to know every nook and cranny. You have to be well versed in every corner and crevice. You need to be attuned to every nuance and trend. Simply, if you ever come up short when asked a question about the industry then you have got no chance of dominating it. You have to know everything about it, and if you don’t then you have to learn.

Now, you could throw yourself into the industry and learn by doing every single day. But this isn’t the only option. To get ahead in your industry you could also consider going back to school. Top educational institutions, such as Maryville University now offer the opportunity for students to ascend in their chosen subject through online courses. This means you wouldn’t have to devote time in getting to and from the institute, but that’s not to say you wouldn’t have to devote your efforts to the venture.

Whether it’s a Business Management degree that you take in order to get a better grasp on how modern business models work, or a subject that is niche to your own industry, you have to dedicate your efforts to it. If you don’t then the venture will not only be futile, but you will show yourself incapable of sticking it out. And is that the way you want to promote your business? Being one that can’t stick it out when the going gets tough. To dominate your industry you need to be able to prove your pedigree in it, and there’s no better way to do so than by gaining a degree. More importantly, to dominate your industry it is imperative that you use the best tool afforded to you: your brain.

Great businesses think differently to their competitors. They think about all the ways they can dominate the industry, and not just play a part in it. They don’t just think about ‘being there’, they think about ‘being it’. If you want your business to be ‘it’ then you need to dominate your industry in every aspect.

Staff Writer; Keisha Day


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