Friday, October 15, 2021


911: Businesses Have Health Emergencies Too!

January 22, 2018 by  
Filed under Health, Money/Business, Weekly Columns

(Akiit.comWe’re all aware that a health emergency can be just around the corner. We’ve all head the horror story of someone who was fighting fit one day and gone the next. You just never know what’s around the corner. And, the same can be said in the business world. One day, your business seems to be doing well. Profits are up, and the pulse is pretty steady. The next, a loss in custom spells disaster. Your profits plunge, and the heart of your business flatlines right along with it.

It’s a reality every business owner fears. But, as we do with our health, there are ways to prepare, and potentially cope with the situation. Humans exercise to keep ourselves healthy. Working on your marketing is the business equivalent. But, if things do go downhill, there are steps you can take. And, we’re going to look at them here.

The self-diagnosis

With Google as a staple in most modern households, we’re better than ever before at self-diagnosis. For every ailment and issue, we can take to the pages of Google and determine what the problem is. If you suspect all is not right with the health of your business, a little self-diagnosis won’t hurt there, either.

Approach this in the same way you would a health diagnosis. Consider the symptoms, such as lost profit or failure to gain custom, and consider the causes. Google could help here, too, but you should be able to work these issues out on your own. If you’re losing profits, consider where the problem areas are. Which aspect of your company is costing you the most? If you’re losing custom, think why. Are people going away unhappy? Is your marketing failing to hit the mark?

Getting the paramedics involved

If a health concern is severe enough, our internet searches lead to worrying warnings to ‘call an ambulance now’. Paramedics, who work on ambulances stabilize health conditions before a solution can be reached. And, calling on the ‘paramedics’ of the business world could be a sensible move. Of course, these guys don’t work in an ambulance, but companies like Equify can help you finance your equipment. Click here to find out more details if that sounds like it would help you. Or, you could head to a digital marketing agency who could help you get things back on track. Use the knowledge you gained during your self-diagnosis to select the right option.

The course of treatment

Once your business is stable again, it’s time to develop a treatment plan. This is what will ensure your ongoing health. For one, most doctors will tell you to cut out bad habits. And, there are of plenty of bad habits in business. These include spending in the wrong places, providing inferior products, and letting customers down. Cut these straight away. Then, you may have a course of antibiotics. In business, these may consist of special offers or new training for staff. Anything to ensure your business health picks up sharpish.

Staff Writer; John Jones


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